The Swedish Institute of Paris is housed in a beautiful old building with a courtyard and walled garden tucked up a side street in the heart of the Marais. They currently have an exhibition of work by the classic swedish interior design company Svenskt Tenn. Founded in 1924 by Estrid Ericson, the austrian architect Josef Frank was recruited 10 years later and left a profound mark on the brand that still defines its iconic look today. In his own (all be it rather self-confident) words Frank claimed-
" Je travaille à partir d'une tradition riche et cultivée, j'ai sauvé la décoration Suédoise et creé le style Scandinave. Avant moi, la seule source d'inspiration était le Bauhaus"
When the pair began what was to become one of the most successful collaborations in Swedish design in the 1930s they decided to adopt a style contrary to the aesthetics of the century. The style they created is characterized by its rich colours and motifs. Frank designed more than 160 textile motifs for Svenskt Tenn. Most of which are botanical creations full of fantasy and imagination. I suppose he can loosely be called Sweden's answer to William Morris. In a similar way I also believe Franks' designs are timeless. Though their busyness and eccentricity may not be to everyone's taste, their vivacity and memorable presence are sure to make them stick around. They have a style which can transcend all ages and genders and bring a smile to your face even on the most dreary of days!
"Il n'y a rien de plus beau que des murs blancs, c'est aux différents textiles qu'ils revient de donner de la couleur à un pièce"
Estrid Ericson.
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